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Noodoll

Noodoll

Noodoll lives in Noodle Town where everyone and everything is made of noodles. He sings, dances and is the number one star of Noodle Town. Unfortunately for Noodoll, his carefree existence is disturbed by the troublesome Ricehead from the near by Rice Town where everyone and everything there is made of rice.

As the superstar and namesake of the Noodoll brand, his friendly, playful nature and positive attitude reflect the values of our brand and products.

Noodoll is an independent design studio based in London, who produce design-led gift and creative stationery.

Based around a world of colourful characters, Noodoll is the creation of designer and author YiYing Wang, who has global experience of licensing and character design. She is the author of six successful books, including, Chinese bestsellers 'Fashion Market' and 'Me In My Bag', and Noodoll’s debut illustration book 'Ricehead’s Revenge', published by Blue Apple, USA.

With a strong attention to detail, Noodoll products have proven to be popular with a broad range of audiences, and have built up a reputation for well-made design-led gifts.